• Solutions for Fertility Centers

    Introducing Version 5 of the Imagine Fertility Platform, including front office workflows and financial counseling tools.

Being Simple is Hard

Its easy to be complicated. Our platform makes financial counseling easy for your patients and your team members without a lot of complicated workflows.

Deliver Clarity

Reduce phone calls over pricing disputes. Spend more time doing, and less time managing.


Our Partner Integrations

Completing the fertility ecosystem with software.

Use Systems, Not Memory

With our service estimate tool your patient services staff can quote treatment estimates earlier in the testing process. Conditioning patients earlier for the financial decisions soon to come. Simplify those choices and present them in a clear and concise packages.

Its Your Workflow, Not Ours

Our platform conforms to your workflows. We customize the systems to meet your needs and how you want to work.

You’re In Control

We turn the keys over to you. Your managers can create, edit, and disable packages and line items on the fly. One place to manage all of your pricing information. No more spreadsheets on desktops to update, and shared drives to clean up.

Your Brand, Your Packages

Your branding and packages are important. We tailor each deployment to each center. Your branding front and center of your patients. And your treatment packages, how you want to present them.


Adrian Elorza

Chief Executive Officer

An expert in his field Adrian Elorza has been successful in the fertility space for over 20 years. Adrian’s experience is vast spanning from running a specialty pharmacy as COO of Metro Drugs, running multiple fertility clinics as COO of RMA of Texas and Founder/CEO of Imagine Fertility. Adrian has a unique skill set of identifying a need and leveraging his experience and relationships to find solutions. His latest accomplishment of creating Imagine Fertility, a software company that created a financial counseling platform. Filling a need in the financial consult space has been a rewarding, as well as exciting, way to help people achieve their dream of having a family.

Bob Huff

Chief Information Officer

Bob is the CIO for Imagine and RMA of Texas. Spending his first year with the RMA nursing team he gets fertility inside and out. Focusing on solving issues with technology for the clinic and patients.

Mary Hernandez

Patient Services

Mary is the Clinic Trainer for Imagine. She works on a daily basis with the Imagine tools inside a clinic, and understands the issues your team and patients face daily.

Jennifer Gomez

Office Liason

Jennifer is our office liaison that helps with a smile you can hear over the phone. She works closely with our medications integrations to ensure pricing stays up to date.

Schedule a Demo Today

We can show you the in’s and out’s of our platform.

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